How To Market Yourself!


If your name was a brand, what would your brand say about you?

We all know the things we’re supposed to do to help us get a job: have a great CV, use the right buzzwords in our cover letters, prepare well and ask the right questions in interviews etc. But none of this is much use if you don’t know how to market yourself successfully.

It’s important that you understand what makes you unique and how to communicate that to employers. Here is a list of tips to ensure you unleash your inner sales person to really catch a prospective employer’s eye.

What’s your USP?

The term USP (unique selling point) refers to the niche factor that makes a product or brand desirable and different from its competitors. Understand your own USP – it could be your specialist training or a unique combination of past experience and personal interests. Once you’ve honed in on your USP, make sure you let future employers know about it.


Networking provides the perfect opportunity to market yourself. Building a network is invaluable as it provides links to individuals and organisations who may be able to help you find an internship or graduate role. Find networks related to your field or career interests.


 Building an online network provides the perfect platform to network. It also gives you the opportunity to join forums and discussions that will help keep you abreast of changes in your industry. LinkedIn can also make it easier for you to research companies and identify who in your network is connected to the company.

Finger on the pulse
Keep up-to-date with any developments and news in your industry to ensure your knowledge is always relevant and well-informed. Read industry publications, influential blogs and websites – you may find they help to inform your answers or provide discussion points when it comes to the interview stage.
We hope these tips help set yourself apart from the rest of the job hunters and make a great impression on potential employers.
Have any valuable additions? Be sure to leave it in the comment below.

Written by DFGR Research Team.

DFGR is a specialist Recruitment & Executive Search firm that solely focuses in the Digital Forensics & Cyber Security, IT Risk, Intelligence Insights & Analytics and Corporate Investigations space.

Explore our live vacancies here.

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